Friday, July 29, 2011

Online Copyright Law Problems

Copyright law is one of the most important and relevant aspects of the legal system when it comes to doing business online. Most webmasters will at some stage encounter copyright law problems which must be addressed, whether that's an alleged violation of someone else's rights on their part, or someone else is violating their rights on another website or in an offline publication. Generally speaking, the principles behind copyright law are straightforward, however understanding how they work in practice is critical to ensure success in any legal claim.
At a general level, original works are the property of their creator or anyone subsequently licensed to use, reproduce or modify those works by the creator. The same is true online as it is in the publishing world - the author of content owns that content, unless some other arrangements have been made with other parties. That then gives rise to potential legal claims in circumstances where those rights have been unlawfully breached, such as content being used against advertising that doesn't belong to the publisher, or unauthorised reproduction of a particular part of work elsewhere than where permitted.

Monday, July 4, 2011

Brand Protection: Maximising the Online Investment

Brand protection is vital for all businesses who have invested time and monetary resources in building a viable operation. With the global marketplace becoming increasingly competitive, securing your brand and identity has become one of the highest priorities. With the company brand being the first thing that current and potential customers associate with your business and its offerings, it is essential that your investment is secure from others who may wish to borrow or steal some aspects of the branding to drive their own venture. This is not limited to the company name, but includes the logo, colour schemes, typesets and fonts, slogans and domain names. The aspects which are unique to your brand and longevity of profits need to be secured.
Specialist trademark and intellectual property specialists can provide you with professional advice and a series of actions for brand protection. Trademarks provide legal rights to use the components of brand identity that are applied for. This protects the business from dubious organisations and individuals that may wish to profit from your hard work and the reputable brand that exists in the marketplace as a result of this hard work. The perception from the general public that trademark applications are lengthy and costly activities are slowly being demystified by the emergence of leading trademark specialists who create online portals to make the process simple, stress free and cost effective. With a team of specialists behind these organisations, they are prompt to respond to questions and deal with any complications along the way.